A family favourite, this harmonious blend balances exotic sweet and smoky flavours with a savoury touch. An instant mealtime go-to – a lil' spicy from the hot paprika, a lil' savory thanks to the cumin - you'll wonder how you ever cooked without it. So great in any tomato and paprika-based recipes, just add in a spoonful anytime you want to up the smoke-factor.

A punchy blend that combines sweetness with floral notes and non-hot spice for food that truly stands out. When you're looking for a blend with a bit of punch, this is the seasoning you call on. Exotic, floral and earthy, with a sweet finish thanks to the nutmeg and cinnamon, it's perfect for stews, meat patties and slow-cooked dishes.

A bright and aromatic Middle Eastern spice blend that adds some serious street sass to your home cooking. So bright, so warming, the sassiest of Jida's blends was born on the streets and is destined for your plate. Use as a delicious rub for your favourite protein and it'll do all the hard work bringing the authentic, aromatic flavours of the Middle East to your table.